I was going through my daily task…updating my Instagram account, when something caught my attention: a friend’s picture with a box of seemingly ordinary stash of goodies in a box. I am used in seeing pictures like that in Instgram; people will post whatever new stuff they have, what they had for dinner, lunch or breakfast, or other things expensive or not. What tickled my fancy was the tag #Influenster. I was like… “what the fish is this?? another social media site??” So at times like that, I did nothing but click the hash-tag, browse through their Instagram account, and there, I got my first introduction on what’s the new trend that has 5000 plus followers on it.
Now is the day to remember, for this is the time when people will be seeing Beyonce’s face printed on Pepsi cans. Beyonce in can…that’s what I thought of when I saw pictures of her face marked on cans, showing her support in the company’s “Live for Now” campaign. This is a smart move, making it appear like a limited edition cans that all Pepsi and music lovers can have.
As the product’s brand ambassador, she was able to snag a deal which worth’s about $50 million dollars! All I can say is…whoaw!! Today, I think Pepsi will be able to come up with a mentality, in which their product will be always associated with Beyonce or the other way around; it will be a breeze for them to achieve this, since she’s not just a Pop star but a businesswoman too, so I think she can really contribute a lot on how to promote the product and reach thier target market.
On one of Beyonce’s interview, she said “Pepsi embraces creativity and understands that artists evolve…As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.” True enough, I guess it will be a win-win case for both parties…and I mean it will be good for Jay-Z too (*wink*wink*). Beyonce started to endorse Pepsi way back 2002, but only this time she got it big as the face of the company.
“NOT YOUR ORDINARY CUP OF TEA”
If you’re a fan of this famous tea store in the metro, you definitely know what I’m talking about! For those who heard it for the first time, this is where people enjoy their Hokkaido Milk Tea, Minty Choco Milk Tea, Frost series tea and 10 sinkers mixed in their drink…well, let me introduce or reintroduce to you Serenitea.
They’ve started December of 2008, and now they have opened their 18th branch at Space 7&8 G/F Bonifacio One Technology Tower, 3030 Rizal Drive West Corner 31st St. Bonifacio Global City, Taguig. Well, from St. Lukes Hospital Taguig, you just have to walk or drive to the 31st St., and thier store is just beside BPI bank, across the Pancake House and First Bus stop from Kalayaan. They’ve started thier soft opening on July 15 of this year, and hell, my officemates who really introduced Serenitea in our workplace are really excited that we have to check the store for a week to see if it has opened. Now, it’s open to the public so tea lovers and those who pretends that they love tea because it’s the latest fad, well, here’s a new place where you get to enjoy what you love the most – customizing your tea, making it not an average blant one.
Checking out the place, it’s as comely as their other store…well aside from the one in Eastwood (hehehe). It’s green and cream colored store is really inviting, because the interior of the place itself is really cozy. Just like any other Serenitea store, they have limited seats and few tables, where one can spend or kill time at.
One thing I like this latest fad is aside from they make and serve high quality of freshly brewed tea, it’s really a healthy alternative for sodas, coffee and calorie-packed smoothies. Teas has proven it’s self to be one of the healthiest drink, and Serenitea is serving it in a fun and refreshing way. At Serenity BGC, they haven’t said when will be the grand opening, but one of thing that every fan should look forward to is on their grand day, they will upgrade your large drink to jumbo for free!
Check out their website at www.iloveserenitea.com and like thier facebook page at http://www.facebook.com/iloveserenitea. So all you guys who work within St.Lukes Taguig or 31st St., or just anybody who happened to drop by the area, give yourself a break from your ordinary drink and treat yourself for a cup of Serenitea. For first timers, there’s nothing to fear because you can ask for their best seller from the store manager 😉