Taylor Lautner: from California to EDSA

Another day had passed and I was on my way home when I was stunned at a billboard in EDSA: there was Taylor Lautner, and he was like greeting everyone “GOOD MORNING MANILA”, on his fit tees, gorgeous bod and look that makes ladies go gaga. There he is, posing as a new ad model for Bench. Good catch for this one Mr. Ben Chan!

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It was July 19 this week, when Bench officially announced on their Twitter account that the Twilight hunk will be their Global Benchsetter, among other big names in the music industry like Adam Lavine and Jessica Sanchez. Some other international stars once graced the billboard in one of the busiest road in the city were Liam Hemsworth, Lucy Hale, Micheal Travino, and Joe Jonas.

According to ABS-CBN News site, the campaign was shot by Anthony Mandler, photographer, TV commercial and music video director. I guess all Bench and Taylor Lautner fans are just hoping for him to visit Manila soon.

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D Beckham has done it again!

After being the man of Calvin Klein, David Beckham have hundreds of ways to make ladies, and ladies at heart, be wowed and suffer from hyperventilation, every time he poses as a model for a certain underwear brand. This time, I can see him run, swim and pant in an advertisement for H&M…wearing nothing but, oh well his great lean bod and an underwear!

David worked with Guy Richie, the director behind Sherlock Holmes movies and Snatch, to create a campaign for H&M Bodywear. I must say, for someone who’s on his late 30’s, David know how to really present himself in public and be one of the most effective promoter for a clothing line whether that be for Shirts, pants, undergarments or shoes…of course, everyone’s fave is him wearing nothing but his undergarments on. For this 1 minute and 29 seconds ad, shows David running in some streets in Los Angeles, and my eyes got widened on the part where he needs to fix some parts of his underwear before chasing the car again! I hope this ad will also make real guys feel good to have a pair of undergarments from H&M.

Here’s the ad every D Beckham’s fan has been waiting for…breathe in…breathe out

V-date at UP Grounds Diliman

February is indeed a love month, and for some, it’s the time to think of ways on how and where to spend Valentine’s day with their love ones. I’ll say, break the fine dining set-up, or a night at the hotel because for the past few years, single or not, I have to share to you guys my way of spending V-day without totally ruining my budget. To all who are planning a special night to spend on the all-love-day, you guys may want to include this on your must do on February list. This is the time of the year where I embrace youth again and be part of the UP Fair 2013 at the Diliman Sunken Garden inside the campus.
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The Mafia’s last dance

Ten days from now, people who really love house and trance music will fall in love again, and for some, it will be a dream come true to watch Swedish House Mafia live. January 16 is the day every party people are waiting for since it was announced last year that the Swedish electronic dance music trio will be here in manila to perform…I was like OH MY GOD!!!

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Beyonce and Pepsi “Live for Now”

Now is the day to remember, for this is the time when people will be seeing Beyonce’s face printed on Pepsi cans. Beyonce in can…that’s what I thought of when I saw pictures of her face marked on cans, showing her support in the company’s “Live for Now” campaign. This is a smart move, making it appear like a limited edition cans that all Pepsi and music lovers can have.

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As the product’s brand ambassador, she was able to snag a deal which worth’s about $50 million dollars! All I can say is…whoaw!! Today, I think Pepsi will be able to come up with a mentality, in which their product will be always associated with Beyonce or the other way around; it will be a breeze for them to achieve this, since she’s not just a Pop star but a businesswoman too, so I think she can really contribute a lot on how to promote the product and reach thier target market.

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On one of Beyonce’s interview, she said “Pepsi embraces creativity and understands that artists evolve…As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.” True enough, I guess it will be a win-win case for both parties…and I mean it will be good for Jay-Z too (*wink*wink*). Beyonce started to endorse Pepsi way back 2002, but only this time she got it big as the face of the company.

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