Beyonce and Pepsi “Live for Now”

Now is the day to remember, for this is the time when people will be seeing Beyonce’s face printed on Pepsi cans. Beyonce in can…that’s what I thought of when I saw pictures of her face marked on cans, showing her support in the company’s “Live for Now” campaign. This is a smart move, making it appear like a limited edition cans that all Pepsi and music lovers can have.

Image

As the product’s brand ambassador, she was able to snag a deal which worth’s about $50 million dollars! All I can say is…whoaw!! Today, I think Pepsi will be able to come up with a mentality, in which their product will be always associated with Beyonce or the other way around; it will be a breeze for them to achieve this, since she’s not just a Pop star but a businesswoman too, so I think she can really contribute a lot on how to promote the product and reach thier target market.

Image

On one of Beyonce’s interview, she said “Pepsi embraces creativity and understands that artists evolve…As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.” True enough, I guess it will be a win-win case for both parties…and I mean it will be good for Jay-Z too (*wink*wink*). Beyonce started to endorse Pepsi way back 2002, but only this time she got it big as the face of the company.

Image

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s